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Infinity Therapy 4 U
Effective Date: 01.10.2025
Last Updated: 01.10.2025

Introduction

At Infinity Therapy 4 U (“we,” “us,” or “our”), we are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our services or visit our website.

We are located at:
142 West Stirling Street
Alva
Clackmannanshire
FK12 5EN

Tel: 01259 760363
Mobile: 07888 446972
Website: www.infinitytherapy4u.co.uk

1. Information We Collect

1.1 Personal Information

When you engage with our therapy services, we may collect:

  • Contact Information: Name, email address, phone number, postal address
  • Demographic Information: Age, gender, date of birth
  • Health Information: Medical history, mental health concerns, treatment notes, assessment results
  • Emergency Contact Information: Name and contact details of your emergency contact
  • Payment Information: Billing address and payment details (processed securely through third-party payment processors)
  • Appointment Information: Session dates, times, attendance records

1.2 Website Usage Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent on pages
  • Referring website addresses
  • Cookies and similar technologies (see Cookie Policy section)

1.3 Communication Records

We may keep records of:

  • Email correspondence
  • Phone call logs
  • Appointment booking inquiries
  • Feedback and complaints

2. How We Use Your Information

We use your personal information for the following purposes:

2.1 Service Delivery

  • To provide mental health therapy and support services
  • To assess your needs and develop treatment plans
  • To monitor your progress and adjust treatment accordingly
  • To maintain accurate clinical records
  • To communicate with you about appointments and services

2.2 Legal and Professional Obligations

  • To comply with legal and regulatory requirements
  • To meet professional standards and ethical guidelines
  • To maintain appropriate insurance coverage
  • To protect the safety and wellbeing of clients and staff

2.3 Administrative Purposes

  • To process payments and manage billing
  • To respond to inquiries and provide customer support
  • To send appointment reminders and service updates
  • To improve our services and website functionality

2.4 Communication

  • To send you information about our services (only with your consent)
  • To respond to your questions and requests
  • To send important notices about changes to our policies or services

3. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), we process your personal data based on:

  • Consent: When you provide explicit consent for specific purposes
  • Contract: To fulfill our contractual obligations in providing therapy services
  • Legal Obligation: To comply with legal and regulatory requirements
  • Legitimate Interests: To operate our business effectively while respecting your rights
  • Vital Interests: To protect your health and safety or that of others

For sensitive health information, we rely on your explicit consent and our legal obligation to provide healthcare services.

4. How We Store and Protect Your Information

4.1 Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Secure storage of physical records in locked cabinets
  • Password-protected electronic systems
  • Encrypted data transmission
  • Limited access to personal information (only authorized staff)
  • Regular security reviews and updates
  • Staff training on data protection

4.2 Data Retention

We retain your personal information only for as long as necessary:

  • Clinical Records: Retained for a minimum of 7 years after your last appointment (or longer if required by professional guidelines or law)
  • Financial Records: Retained for 6 years as required by HMRC
  • Marketing Consent: Until you withdraw consent or we cease using the information
  • Website Data: Varies by type (see Cookie Policy)

After the retention period, we securely destroy or anonymize your information.

5. Sharing Your Information

We do not sell or rent your personal information. We may share your information only in the following circumstances:

5.1 With Your Consent

  • With other healthcare professionals involved in your care (e.g., your GP)
  • With family members or carers you have authorized us to contact

5.2 Legal Requirements

  • When required by law, court order, or regulatory authority
  • To protect against fraud, abuse, or illegal activity
  • To protect the safety of individuals or the public

5.3 Service Providers

  • Payment processors (who handle your payment information securely)
  • IT service providers (who support our systems and website)
  • Professional insurers and advisors

All third parties are required to keep your information confidential and use it only for the purposes we specify.

5.4 Emergency Situations

In rare circumstances where there is an immediate risk of serious harm to you or others, we may need to share information without your consent to ensure safety.

6. Your Rights

Under GDPR and UK data protection law, you have the following rights:

6.1 Right to Access

You can request a copy of the personal information we hold about you.

6.2 Right to Rectification

You can ask us to correct inaccurate or incomplete information.

6.3 Right to Erasure

You can request deletion of your personal information in certain circumstances (note: we may need to retain some information for legal or professional reasons).

6.4 Right to Restrict Processing

You can ask us to limit how we use your information in certain situations.

6.5 Right to Data Portability

You can request your information in a commonly used electronic format.

6.6 Right to Object

You can object to processing based on legitimate interests or for direct marketing purposes.

6.7 Right to Withdraw Consent

Where we rely on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us using the details below.

7. Cookies and Website Tracking

7.1 What Are Cookies?

Cookies are small text files placed on your device when you visit our website.

7.2 How We Use Cookies

  • Essential Cookies: Necessary for the website to function properly
  • Performance Cookies: Help us understand how visitors use our site
  • Functionality Cookies: Remember your preferences and settings

7.3 Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

For more detailed information, see our separate Cookie Policy.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.

9. Children’s Privacy

Our services are generally intended for adults. If we provide services to anyone under 18, we obtain appropriate consent from parents or guardians. We take extra care to protect children’s information and comply with relevant safeguarding regulations.

10. International Transfers

Your personal information is stored and processed within the UK. If we need to transfer information internationally, we ensure appropriate safeguards are in place to protect your data.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new “Last Updated” date.

12. Complaints

If you have concerns about how we handle your personal information, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Tel: 0303 123 1113
Website: www.ico.org.uk

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

Avril Bruce
Nurse Therapist & Owner
Infinity Therapy 4 U

142 West Stirling Street
Alva
Clackmannanshire
FK12 5EN

Tel: 01259 760363
Mobile: 07888 446972
Email: [Insert email address]
Website: www.infinitytherapy4u.co.uk

14. Professional Standards

As registered mental health professionals, we adhere to the confidentiality and data protection standards set by our professional bodies and regulatory organizations. Our practices align with:

  • The Nursing and Midwifery Council (NMC) Code of Conduct
  • British Association for Counselling and Psychotherapy (BACP) Ethical Framework
  • NHS Information Governance standards
  • Relevant professional indemnity insurance requirements

By using our services or website, you acknowledge that you have read and understood this Privacy Policy.